I’m the GOAT! What’s In It For Me, Coach?

If someone suggested using a coach – be it career, executive, leadership, communication, or transitional – your first thoughts may be “what’s in it for me?” Although you may have heard of coaching, you’re still not quite sure what the point of it is.

The reality is there are a number of ways a coach will help you, your team and the business go to the next level. These 4 reasons reveal what’s in it for you…take a look.

1. Honesty

Sometimes it is hard to see things clearly. A coach is able to see things you are likely too close to see yourself. Since a coach is outside of your daily life and work cycle, they can be used as your second set of eyes and ears when thinking through something or before taking action.

WIFM (What’s In It For Me) Value: Shifting forward past obstacles to accomplish your goals by providing absolute honesty.

2. Identify Strengths and Opportunities

No matter how well you know yourself – your strengths and opportunities for growth – a coach will have strategies and tools to clearly identify these traits. Using a mixture of assessments (to identify your thinking/behavioral preferences, your motivators, derailers) and their valuable experience, your coach can clearly identify your strongest traits and opportunities for improvement.

WIFM Value: Understand how you show up at work.

3. Improve Multiple Skills

Think of it as the domino effect: you and your coach may be targeting your communication skills. However, as a result of your improved communication skills, you have positively impacted your leadership style and self-confidence. Big win-win for you, the team and organization. Working with a coach often amplifies multiple areas in your life.

WIFM Value: A multiple bang for the buck.

4. Personalized Approach

Coaching is not a one-size-fits-all process. Each individual or business is unique, a coach understands that. Together you and your coach will identify and orchestrate a plan of action that is tailored made for you to meet your objectives.

WIFM Value: Your steps for success will not look like anyone else’s.

As you can see, there’s a lot in it for you when it comes to a business coach. Learn more about our consulting services or contact us today to hear how ShiftForward can help amplify your career or business.

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